The best thing about fashion is that it is such a powerful industry which offers something to everyone. Whether it is an affordable bag for £40 or a design masterpiece for £3000, you can find anything your heart desires. Nowadays we are so used to buying fast fashion from high-street brands that we often forget to appreciate the craftsmanship and the amount of work behind the making of a simple bag, for example.
As you probably already know if you’re a regular reader of our blog, PUREnCHIC is dedicated to finding unique, creative businesses in Europe and helping them promote their goods. We believe in craftsmanship and in supporting local art, because local designers/artists are the people who form a country’s cultural identity. Following up on that, we present you one of our British brands ‘Kazakhsha Style’. The best way to describe the designer behind it: Aiman Sagatova, would be by quoting her: ‘The handmade is never old fashioned, and in my shop you will always get something that would have a high quality, built to last and bespoke with its own uniqueness.’ Sounds amazing, right?
Have a look at the brand’s newest video which will give you a behind-the-scenes peek of the design & making process of a bespoke bag. It all starts when the designers comes up with a design. This is followed up by cutting out the parts, needed to assemble the bag, hand carving, tooling and dying. The final step is sewing everything together.
The best thing about this video is that it gives people a whole new appreciation of the words ‘handmade’ and ‘bespoke’. You never think how much work is involved until you see it for yourself. But this is enough for introduction… enjoy the story of one creation!