Country of Origin // United Kingdom
Reclaim bags is a brand that was born in 2012 by British based designer, Sophie Postma whilst studying Fashion and Innovation at Leeds college of Art. The brand primarily uses recycled rubber inner tubes to create each individual, handmade piece. The concept behind the brand is to produce a sustainable range of handbags and accessories that will change people’s perceptions of recycled products and test the limits of re-use.
By emerging ourselves within the fashion industry and through the use of innovative and contemporary design, Reclaim bags hopes to reduce the stigma surrounding recycled products, with emphasis being that something beautiful can be produced out of something that would have otherwise been waste.
Has social media helped you grow your business?
I would definitely say that social media has been a great help in growing Reclaim. These days’ people are much more invested in brands themselves, not just the product. The beauty of social media is that it is immediate and can tell the story of your brand on a daily basis. It also gives you the opportunity to engage and connect with your audience, in turn building brand awareness.
Do you think that the term fashion applies only to clothing and accessories, or is it part of the overall lifestyle of a person?
I think it is a lifestyle choice to be honest. Some people choose to be fashionable and follow every new season and trend; personally, I take a bit more of a laid back approach to it. I think it’s more about how you put things together.
Is there any specific message you would like to get across with your designs?
We create beautiful products from rubber that would have ordinarily been waste. We want to show people that there is a way to purchase ethically without compromising on great design. The solution is Reclaim.
What type of people does a designer need in his/her team in order to be successful?
People who are as passionate about the product as the designer. I also think it really helps to have a mix of personalities. Getting different opinions on a design or an issue can be really helpful in coming to a decision as everyone sees things in a different way.
Who was your role model when you begun your business?
There were many young brands that I looked up to when I started Reclaim, but my biggest role models were my family and friends. They were, and still are, an amazing support base for myself and Reclaim.
Some artists say that they saw their creations while sleeping. Has it ever happened to you?
I do remember working on a project at University, that would later go on to become Reclaim, and I was desperately going over and over ways to attach the rubber together. Eventually it was lying in bed one night, trying to get to sleep, that I came up with the unique interlocking method that we still use today to attach each pattern piece together.